April 2024pg 3
2Quote for the Month“Your talent determines what you can do. Your movaon determines how much you’re willing to do. Your atude determines how well you do it.”-Lou HoltzOutlookReecng on the lumber industry, sources emphasize stability in their respecve businesses.In California, a lumberman expressed sasfacon with current business condions, preferring stability over the pandemic-induced chaos in the lumber market. Specializing in various hardwood species sourced mainly from Appalachia, he hopes White Oak demand diminishes, advocang for the resurgence of Red Oak as it is a more dominant species.An Oregon lumber source highlighted the eecveness of a global distribuon strategy, with diverse clientele in distribuon and manufacturing worldwide. Specializing in Alder of In this issue:* Upcoming Events* Outlook* Quote for the Month* Hardwood Federaon Update* Member News* News* MovaonNo. 661April 2024WHA Board of Directors - OcersAaron Blumenkron PresidentTeana Larson Vice PresidentLouie Guyee TreasurerJamie Price Immediate Past PresidentWHA Board of Directors - Board MembersSco ClarkNils DickmannAdam DupliseaMarlin LangworthySco LeavengoodMike LipkeBrad MichaelRyan PetersonDennis SandersStephen ZamboDavid SweitzerSecretary/ManagerPO Box 1095Camas, WA 98607Ph: (360) 835-1600Web: www.westernhardwood.orgEmail: wha@westernhardwood.orgUpcoming Events April 17, 2024WHA Board MeetingEmail: wha@westernhardwood.orgApril 16-18, 2024NWFA Wood Flooring Expohttps://www.nwfaexpo.org/NWFA2024/May 21-23, 2024Hardwood Federation Fly-Inhttps://hardwoodfederation.com/July 20-23, 2024AHMI Summer Conferencehttps://appalachianhardwood.comaAugust 6-9, 2024IWF Woodworking Fairhttps://www.iwfatlanta.com/the-show/about/September 23-25, 2024WHA Annual ConventionEmail: wha@westernhardwood.orgOctober 2-4, 2024NHLA Annual Conventionhttps://nhla.com/convention/schedule/October 9-10, 2024WPMA Annual Meetinghttps://www.wpma.org/events/
3Have you renewed your WHA membership? Renew your membership now and ignite excitement in the hardwood industry! Enjoy capvang tours, enlightening webinars, and invaluable networking at the Annual Convenon. Partner with the Real American Hardwood Coalion for visibility, the Hardwood Federaon for legislave inuence, and the American Hardwood Export Council for global market impact. Contribute to forestry's future with scholarship sponsorships and support students through the WHA Annual Design Contest.Renew today to partner with us! Membership auto-renewal saves you 10%. Visit www.westernhardwood.org/payment.htm now or mail your payment to PO Box 1095, Camas, WA 98607.Thank you for your connued support, essenal to our success in 2024. Reach out with any quesons or to volunteer.Mark Your Calendar & Save the Date!Roll the dice on excitement at our high-stakes annual convenon! Buckle up for innovaon and inspiraon at the Ilani Casino Hotel, just a stone's throw from Portland. Network like a pro, dive into game-changing insights on export and domesc markets, lobbying wins, AI insights, and design trends. Bet on success with us as we delve into hardwood dynamics. Win big and fuel the future with our scholarship-supporng aucon and our premium rae oering a jaw-dropping gaming/coee table. Swing into acon at our lively golf tournament and double down on connecons. Don't miss out on this synergy-packed event, with exclusive e-ins to the Timber Processing and Energy Expo. Elevate your presence with sponsorship perks! With a dash of casino avor, it's a surere jackpot for your business!
nwh.comSimple – we handle all the complexities that go into hardwoods to make life easier for you. Natural – we manufacture and supply only sustainable, high-quality products that breathe life into your work. Hardwoods – from harvest to delivery, we set the standard for what the hardwoods experience should be.
5nwh.comSimple – we handle all the complexities that go into hardwoods to make life easier for you. Natural – we manufacture and supply only sustainable, high-quality products that breathe life into your work. Hardwoods – from harvest to delivery, we set the standard for what the hardwoods experience should be.Joining our hardwood associaon is an exhilarang opportunity packed with dynamic benets! Here's why you should jump on board with unmatched enthusiasm:1. **Unite for Greater Impact:** Let's amplify our inuence by joining forces with sowood groups, revoluonizing mber harvest together!2. **Powerhouse Representaon:** Gain a voice that resonates in the corridors of power! With our membership in the Hardwood Federaon, we're shaping policies in Washington DC and championing the hardwood cause!3. **Ignite Domesc Demand:** With the Real American Hardwood Coalion, we're spearheading a thrilling domesc markeng crusade that's pung hardwoods in the spotlight where they belong!4. **Conquer Global Markets:** Buckle up for an exhilarang ride as we conquer internaonal markets through our membership in the American Hardwood Export Council, showcasing the nest American hardwoods to the world!5. **Connect and Thrive:** Dive into a whirlwind of networking opportunies at the WHA's electrifying annual convenon and beyond, where connecons spark innovaon and success!6. **Inspire Future Leaders:** Join us in empowering forestry students to embrace the wonders of hardwoods through our capvang Design Contest and Scholarship Program!7. **Stay Ahead with Cung-Edge Insights:** Get ready to level up your game. We’re planning groundbreaking webinars, including must-know topics like navigang the AI revoluon in business!8. **Unlock a Wealth of Knowledge:** Our soon-to-be revamped website can be your ulmate desnaon for everything hardwood-related, oering a treasure trove of educaonal resources at your ngerps!9. **Shape the Future:** Dive into acon with our newly minted Strategic Plan and take the helm in one of our six acon commiees, where your experse can shape the future of our associaon!10. **Stay Informed and Promote Your Brand:** Don't miss out on the excitement of our Monthly Digital Magazine, where you'll nd the pulse of the industry, unbeatable adversing rates, and the chance to showcase your company's success stories!With so much passion, innovaon, and opportunity awaing, joining our hardwood associaon isn't just a choice—it's an adventure you won't want to miss! Join us today and let's carve out a future of unparalleled success together!Going to a meeting? Contact us to take along one of these popups for your table and help grow WHA!
CONQUER© 2019 Wood-Mizer LLC *Price in US Dollars. Price and specications subject to change without notice. The ALL NEW WM4500 Industrial Sawmill is fully-loaded with stronger angled bed rails, reinforced dual-rod side supports, enhanced material drag back, and is equipped with 2" blades, balanced steel band wheels, 3" diameter blade guide rollers, 50% stronger head structure, pressurized blade lube system, powered taper rollers, and more. Don’t just live the wood life, CONQUER IT with Wood-Mizer’s next generation agship industrial sawmill. FOR MORE OUTPUT THAN EVER TRY THE NEW 1-1/4" TOOTH SPACING TURBO 7 BLADE! 800.553.0812 woodmizer.com$119,995* Retail Price“The quality of how Wood-Mizer constructs their mills and their engineering help you maintain production as well as your quality of cutting. The WM4500 is a lot heavier built which makes it easier handling bigger and longer logs.”—Marty Garbers L. Garbers & Sons Sawmill, OHIO, USANEW!6in Alder of various thicknesses, business is stable, with cauous consumer spending despite falling interest rates. Inventory management is crucial. End-of-year inventory constraints lead to a scramble for restocking. Despite challenges in the export market, parcularly in China, protability typically peaks in the second quarter, except during the pandemic.Update from Hardwood FederaonDana Cole, Execuve DirectorMarch 2024Hardwoods, U.S. Chamber Urge White House to Streamline NEPA - On March 6, the Hardwood Federaon joined the U.S. Chamber of Commerce, the Associaon of American Railroads, the Naonal Rural Electric Coop Associaon and other business groups in a conference call with the White House Oce and Budget (OMB) urging the Administraon to abandon plans to insert policy consideraons within the context of the Naonal Environmental Policy Act (NEPA). This is a statute that governs the process by which federal agencies issue environmental permits and was not enacted to address specic policy consideraons such as wetlands designaons and climate impacts. The Federaon joined the Chamber and allied groups in formal comments submied in late September outlining arguments for streamlining the NEPA process rather than expanding its scope. The Federaon will keep you posted on developments related to changes to NEPA.FY 2024 Spending Package Promotes Carbon Stored in Wood Products - In a victory for the Federaon and its partners in the Wood Products Coalion, Congress nally passed a FY 2024 spending package on March 8, narrowly averng a government shutdown, that includes instrucons for the Forest Products Laboratory (FPL) to embark on a study quanfying the amount of carbon stored in wood products. Specically, the new law states that the FPL must “connue research to advance wood markets, including research on the amount of carbon stored annually in wood products, evaluated by specic wood producing sectors.” The law goes on to state that “eorts will also connue to focus on the environmental lifecycle benets of wood products in the built environment,” providing tools for the industry to ulize when promong markets for hardwood and other wood products.
7President Proposes $7.3 Trillion Budget for 2025 - Despite the chaoc funding process taking place on Capitol Hill, on March 11, the Administraon released its 2025 budget, a proposal amounng to $7.3 trillion that constutes more of a statement outlining policy priories than serving as a benchmark for nal funding for the next scal year. The Administraon is requesng $29 billion for USDA programs, with nutrion assistance receiving the highest recommended allocaon of resources, which will add fodder to the debate surrounding the farm bill this year. Buried in the ne print, the document also proposes robust funding for “addional permanent … wildland reghters” and resources to “fully sta the Foreign Agriculture Service (FAS),” which promotes the export of hardwood products.Lawmakers Advocate Against USFS “Old Growth” Proposal, Exercise Oversight - In the wake of a proposal from the USFS earlier this year to amend all 128 Forest Plans to apply “consistent old growth policies,” on March 12, Sen. Barrasso (R-WY) introduced S. 3929, a bill that would prevent the USFS from moving forward with its forest plan amendment process. According to Sen. Barrasso, the USFS draed its proposal without “appropriate state or local input” and would eecvely impose a one-size-ts-all approach to old growth. In a related acon, on March 20, lawmakers from both chambers including Sens. Barrasso (R-WY) and Boozman (R-AR) and Reps. GT Thompson (R-PA) and Westerman (R-AR) sent an oversight leer to USDA Secretary Tom Vilsack requesng details related to the agency’s compliance with the Naonal Forest Management Act in its plans to revise the scope of old growth regulaons, laying the groundwork for possible judicial and legislave remedies to USDA’s acon.Wood treatment plant manufacturing, worldwide since 1983.The most environmentally friendly wood treatment ever known!Hydro-Thermo Modication 1-877-785-0274 www.americanwoodtechnology.comAmerican Wood Technology AWT Options: design, fabrication, layouts & accessories• Smallest footprint & simplest installation• Most gentle process available• Most eective heat transfer• Fastest process time & better product quality• Lowest processing cost per board footOur thermo plant designs provide:
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9Mark Your Calendar Today! The Hardwood Federaon has scheduled Fly-In 2024 for Tuesday, May 21 to Thursday, May 23. Save the dates and come to Washington to make your voice heard on Capitol Hill! Stay tuned for details related to registraon informaon and Fly-In agenda.Member NewsPort Townsend, WA, is home to hardwood lumber and lumber products supplier and WHA member Edensaw Woods Ltd. With a wide selecon of products, current Vice President Buster Ferris said they carry around 100 species of domesc and exoc species. “Aside from that, we specialize in marine and cabinet grade plywood, rough and surfaced lumber, wood veneer, Hardwood ooring and specialty decking,” he explained. “Our selecon of slabs are second to none in terms of range of selecon and quality and is one of the largest in the Pacic Northwest.”Ferris said he is currently purchasing .5 million board feet annually in Alder, Ash, Beech, Cherry, Hickory, Walnut and Hard and So Maple. In addion, he also purchases about .5 million board feet in imported woods including European Beech, Bubinga, Jatoba, Spanish Cedar, and Meran. Addionally, 100 semi-loads a year of plywood products come from various sources.Edensaw Woods was founded by Buster’s dad, Jim Ferris, and his now deceased business partner Charlie Moore with the inial goal to provide specialty Hardwoods to the local Port Townsend and Olympic Peninsula boat-building community.Today the company is preparing to celebrate its 40th anniversary. “As Edensaw grew, our product oering connued to increase,” Buster said. “We now oer an assortment of shop and hand tools, cra and turning woods, live edge slabs, specialty burls, high quality veneers, marine and cabinet grade plywoods, and, of course, plenty of Hardwoods.”As for what sets the company apart from others and has kept the company in business for almost four decades, Buster said his sta is key. The knowledge, customer service and pride for what they do set them apart. “In this industry, you have to know about the products you’re selling. We have knowledge of the products, where they are going, and the applicaons they are being used in. When you call us for the rst me, we can help walk you through what you need and what the product is going to oer for your applicaon in terms of stability, durability and more. We oer a wide variety of services, specializing in custom millwork, CNC design and manufacturing and delivery.”The company’s on-site millhouse works with customers to ulize the selecon of wood, to design solid wood products according to exact specicaons. Buster explained, “We pride ourselves on being able to individually hand pick our lumber from our own stock for each order, which increases the consistently high quality for customer projects. We supply custom materials for local boat builders, and ne home contractors. With our custom moulding capabilies, we can duplicate classic Victorian trim and siding paerns to renovate homes on the Naonal Historic Homes Register.”Connually reinvesng in the operaon Buster said the most recent addions are a Weinig moulder and an iDry Vacuum Kiln increasing producon and eciency in both aspects. “With the installaon of the new Weinig moulder we have reduced our lead me from three weeks plus down to just a couple of days,” he said. “We sent the enre millhouse to the Weinig HOLZ-HER Educaon and Training Center in Mooresville, NC, and I could not be happier with this experience. With the installaon of our rst vacuum kiln we can now dry material in a fracon of the me as a convenonal kiln, which has been huge for drying our own stock as well as taking on customers’ orders.”The CNC Department at Edensaw specializes in small custom and large producon projects. Buster oered, “We specialize in cung cabinet parts, furniture pieces, proles, signs, templates, boat parts and y cung Hardwood slabs to create at tabletop surfaces. Our millhouse is equipped with a large variety of industrial equipment. We have a gang rip saw, resaw, planer, wide-belt sander, and moulder all on site to get our rough lumber one, two or three steps closer to the nished product. The wide belt sander can accommodate pieces up to 50 inches across.”“If our customer doesn’t have the space for all necessary equipment, then we can mill it with ours,” Buster connued. “If you don’t have a planer, we can surface it. If you don’t have a table saw, we can straight-line it, if you don’t have the space or the me then let us do it for you. Edensaw Woods Ltd. oers an assortment of shop and hand tools, cra and turning woods, live edge slabs, specialty burls, high quality veneers, marine and cabinet grade plywoods, along with their vast array of Hardwoods. Edensaw Woods’ on-site millhouse works with customers to ulize the selecon of wood to design solid wood products according to exact specicaons.
10Since 1907 The Pacific Northwest’s Complete Hardwood Resource
11Our moulder can create custom proles to cut that piece you can’t nd anywhere in any species you want. Whether they don’t make it anymore, or they never have–we ll in the gaps. If the project is too complex for human hands, our CNC department can create even the most intricate paerns and repeve cuts. With a 5-foot x 12-foot bed, the possibilies are virtually endless.”Sustainability is at the forefront of concerns for Edensaw. “We have always been dedicated to sourcing woods from sustainable forests. Not only do we follow the Forest Stewardship Council’s® strictest guidelines, as well as those of the Program for the Endorsement of Forest Cercaon, (PEFC) we also adhere to our very own standards when sourcing lumber, slabs and burls from our own backyard and abroad. If we are not good stewards of the forest and land, then what is the point? To help lead the way in sustainability we took Edensaw fully solar not long ago. Installing 528 solar panels for a total output of 201.75 kWP now producing more power than we use.”As for what the next 40 years will bring, he said he’s looking at new growth opportunies in the future and Edensaw Woods Ltd. has connued plans for year-over-year growth.Keller, Michelle. “Diverse Hardwood Lumber and Lumber Products at Edensaw Woods Ltd..” Miller Wood Trade Publicaons, Miller Wood Trade Publicaons, 1 Mar. 2024, millerwoodtradepub.com/diverse-hardwood-lumber-and-lumber-products-at-edensaw-woods-ltd-2/.NewsThe U.S. manufacturing sector remains mired in a recession, negavely impacng demand for industrials and grade lumber. Addionally, the 2024 outlook is fairly underwhelming, with industry leaders predicng modest improvement, at best. The sector’s demand pull for hardwoods will accordingly feel like it is barely inching along, with economic, labor and polical concerns expected to weigh it down. Decreasing demand from the manufacturing sector contributed to the year-long decline in prevailing pallet board and cant prices in 2023 (Figure 1), as did low-grade producon increases, which started in the second half of 2022 and connued through the rst half of 2023 as grade lumber prices fell. The NAM survey results do indicate that large U.S. Wood Protection Products You Know and Trust.WWOOD OOD PPRROOTTEECCTITION ON PPRROODUDUCCTTSSWood Protection Products You Know and Trust.WWOOD OOD PPRROOTTEECCTITION ON PPRROODUDUCCTTSS1-888-END-COATsales@uccoatings.comBuffalo | Portland | SeattleLe,founder and owner Jim “Kiwi” Ferris, President of Edensaw Woods, stands with his son, Buster Ferris, VP, right.
12manufacturers feel beer about the 2024 outlook than small to medium-sized rms, and that fewer respondents expect a recession in 2024 than did just a few months prior. Twenty-six percent of manufacturers expect sales declines in 2024, and the average growth forecast of the remainder is a meager 1.5%. Though twice as many manufacturers project increases in manufacturing output as project decreases, the average growth forecast is also quite low, at just 1.7%. Regarding capital expenditure increases, nearly the same number of respondents expect modest increases as expect decreases, or no change at all. One of the most posive outlooks is for further reducon in inventories; “This suggests that manufacturers are connuing to draw down their stockpiles, which should necessitate addional producon once demand strengthens,” NAM said. Not surprisingly in an elecon year, however, manufacturers say polical dysfuncon is their biggest concern in 2024, edging out geopolical turmoil and economic recession (Figure 2).- excerpted from Burbeck, Tony. “The Ongoing U.S. Maufacturing Recesison: Impacts on Demand for Hardwoods" Hardwood Review Express, 8 March 2024.When was America’s last good year? According to the American Enterprise Instute, a common Twier answer to that queson is “1999.” Perhaps the prophec purple rocker imprinted that date on the American psyche way back in 1982 when he started partying like the gig would be up in 2000. Maybe 1999 was not the last great year for the hardwood sector, but it most denitely was a high-water mark in lumber producon and pricing. Shortly thereaer, the dominant domesc market for hardwood lumber transioned overseas; hardwood producon capacity underwent the rst of several major contracons; and average, inaon-adjusted lumber prices began a 10-year slide, from which they have never fully recovered.On top of those ongoing challenges, hardwood lumber products today are also ghng for market share against a dal wave of substute non-wood and wood-look products pitched as “beer”—many of which were not even on the market in 1999, and few of which are subject to the same scruny as hardwood products. On the upside, the industry-coordinated advocacy that failed to get o the ground in the form of a check-o 25+years ago is now being led by the American Hardwood Export Council, the Hardwood Federaon, and the Real American Hardwood Coalion. Their eorts are far and away the best our industry has ever seen, and more important than ever as, 25 years later, our industry is sll ghng for the right to exist.Much has changed and much remains the same as 25 years ago this month. Perhaps what has changed the most is the increased volality in hardwood markets. China’s rapid growth blew up the tradional seven-year market cycle, and the shi to substute products has thus far precluded a return to stable, predictable demand for solid hardwood products. Over the long term, we hope hardwood promoon will bring back sustainable levels of consumer demand and we’ll once again party like it’s 1999. In the meanme, whatever stability there might be will come through careful, controlled producon.- excerpted from Meyer, Dan. “25 Years Ago This Month: That Was Then...Where Are We Now?" Hardwood Review Express, 15 March 2024.
Safety Stor ageEffici ency Enhance the Safety, Capacity & Efficiency of your Storage FacilityManage your hardwood safely, more producively, and using less space with Combilit’s materials handling soluionsOur range of electric forklits combine powerful mulidirecional performance, emission free operaion and a host of up to the minute technologies to ofer the most eicient way to handle long loads.Contact Us TodayTToo ffiinndd oouutt hhooww CCoommbbiilliifftt ccaann hheellpp yyoouu ssaaffeellyy aanndd eeffffiicciieennttllyy llooaadd ccoonnttaaiinneerrss iinn 66 mmiinnuutteess..combilift.comHardwood Amanda 7.5x4.875.indd 1Hardwood Amanda 7.5x4.875.indd 1 22/08/2022 16:47:2922/08/2022 16:47:291345 Years Leading Dry Kiln Efciency!kilnsales@nyle.com (800) 777-6953
14U.S. Job Market Expands with 275,000 New Posions in February, Unemployment Rate Rises to 3.9%: Headline growth was strong, but payroll gains in previous months were revised downward by 167,000, resulng in a more moderate net increase of 108,000 jobs. - excerpted from Moultray, Chad, Ph.D.,DBE. “NAM-Weekly Economic Report - March 11, 2024”| NAM. Naonal Associaon of Manufacturers.: n. pag.Sawmills and wood products manufacturing facilies can be dangerous places to work. Not as dangerous as ying small freight airplanes or logging, but there are plenty of sawblades, conveyer belts and other machinery that pose potenally fatal dangers. - excerpted from Knol, Tim. “Sawmill Safety in Focus: 2023 Was the Deadliest in a Decade." Hardwood Review Express, 22 March 2024.There is sll too much inaon. Inaon is proving extremely dicult to tamp down. Last week, Federal Reserve Chair Jerome Powell stressed the need to become more condent that inaon is sustainably lower, but data last week suggest inaon is anything but sustainably lower. Consumer inaon accelerated in February, and further up the supply chain, producer prices jumped 0.6% for the month. - excerpted from Moultray, Chad, Ph.D.,DBE. “NAM-Weekly Economic Report - March 18, 2024”| NAM. Naonal Associaon of Manufacturers.: n. pag.The ship tragedy in Balmore on March 26th, where a Singapore cargo ship struck the Francis Sco Key Bridge, collapsing it, is expected to disrupt hardwood log and lumber export shipments for months, with casuales unknown and the Port of Balmore closed.WHA member TMX Shipping President Curs Struyk said his team is acvely monitoring the situaon and its impact on operaons. The company has containers on the vessel and in the port awaing shipment."First and foremost, we want to extend our most hearelt condolences for the lives lost by this incident," he said in an email to customers. "Our top priority is to ensure the safety and security of your cargo, as well as to minimize any disrupons to your business."Struyk said TMX sta are in close communicaon with port authories, shipping lines, and other relevant stakeholders to assess the situaon and take appropriate acon. Customers impacted will be noed immediately.Ships headed to Balmore will divert to nearby ports, from which it will be possible for cargo to use other means of transportaon to reach their nal desnaons.Outbound containers will be be relocated and updates provided as quickly as possible.Reuters image
7President Proposes $7.3 Trillion Budget for 2025 - Despite the chaoc funding process taking place on Capitol Hill, on March 11, the Administraon released its 2025 budget, a proposal amounng to $7.3 trillion that constutes more of a statement outlining policy priories than serving as a benchmark for nal funding for the next scal year. The Administraon is requesng $29 billion for USDA programs, with nutrion assistance receiving the highest recommended allocaon of resources, which will add fodder to the debate surrounding the farm bill this year. Buried in the ne print, the document also proposes robust funding for “addional permanent … wildland reghters” and resources to “fully sta the Foreign Agriculture Service (FAS),” which promotes the export of hardwood products.Lawmakers Advocate Against USFS “Old Growth” Proposal, Exercise Oversight - In the wake of a proposal from the USFS earlier this year to amend all 128 Forest Plans to apply “consistent old growth policies,” on March 12, Sen. Barrasso (R-WY) introduced S. 3929, a bill that would prevent the USFS from moving forward with its forest plan amendment process. According to Sen. Barrasso, the USFS draed its proposal without “appropriate state or local input” and would eecvely impose a one-size-ts-all approach to old growth. In a related acon, on March 20, lawmakers from both chambers including Sens. Barrasso (R-WY) and Boozman (R-AR) and Reps. GT Thompson (R-PA) and Westerman (R-AR) sent an oversight leer to USDA Secretary Tom Vilsack requesng details related to the agency’s compliance with the Naonal Forest Management Act in its plans to revise the scope of old growth regulaons, laying the groundwork for possible judicial and legislave remedies to USDA’s acon.Wood treatment plant manufacturing, worldwide since 1983.The most environmentally friendly wood treatment ever known!Hydro-Thermo Modication 1-877-785-0274 www.americanwoodtechnology.comAmerican Wood Technology AWT Options: design, fabrication, layouts & accessories• Smallest footprint & simplest installation• Most gentle process available• Most eective heat transfer• Fastest process time & better product quality• Lowest processing cost per board footOur thermo plant designs provide:
15MovateThe Elephant Ropeby A.M. MarcusA gentleman was walking through an elephant camp, and he spoed that the elephants weren’t being kept in cages or held by the use of chains. All that was holding them back from escaping the camp, was a small piece of rope ed to one of their legs.As the man gazed upon the elephants, he was completely confused as to why the elephants didn’t just use their strength to break the rope and escape the camp. They could easily have done so, but instead, they didn’t try to at all.Curious and wanng to know the answer, he asked a trainer nearby why the elephants were just standing there and never tried to escape.The trainer replied; “when they are very young and much smaller we use the same size rope to e them and, at that age, it’s enough to hold them. As they grow up, they are condioned to believe they cannot break away. They believe the rope can sll hold them, so they never try to break free.”The only reason that the elephants weren’t breaking free and escaping from the camp was that over me they adopted the belief that it just wasn’t possible.Moral of the story: No maer how much the world tries to hold you back, always connue with the belief that what you want to achieve is possible. Believing you can become successful is the most important step in actually achieving it. (901) 372-8280
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